Mum-of-three Lolita Hardy, who runs the Voucher Packs Leicester franchise, talks about her first few months in business. 

“Initially it was my husband who was interested in taking on a franchise. We wanted another way of making money and wanted the freedom of running our own business.

“We went to a franchise show and saw a number of interesting options, and then we came across Voucher Packs. It was completely different to everything else we had seen and it caught our attention straight away. After a long chat with our family we decided to come on board and in October last year we undertook our initial training course. Since then, my husband has taken a step back and I now run Voucher Packs myself.

“I don’t have any experience in designing leaflets but studied interior design at university, which involved us learning about art and marketing and designing homes, so it makes me a bit of a perfectionist!

lolita hardy

“I came into this with no experience of running my own business, so the training and support has been invaluable. There is always support at the end of the telephone and I now feel confident sharing my knowledge on how to put together a successful marketing campaign with my growing list of customers.

“If you believe in what you are doing then people will sense your enthusiasm and warm to you. I hope I’ll be able to build up lots of long-lasting contacts this way.

“My typical working day involves researching the areas I will be mailing in the upcoming months, and seeing existing and potential customers on an appointment basis. I then pick my son up from school and spend the evenings either seeing customers who are in the food business or working on new pieces of artwork.

“Running your own business is definitely not for the faint hearted. It requires lots of hard work, especially in the early months, and sometimes it can mean long hours. But there’s no better feeling than seeing your effort paying off. You definitely get out what you put in.

“Having my own franchise now means that I can fit work around my children and my home, as well as doing something for myself. I get to meet lots of new people and have the privilege of gaining a real insight into other businesses so I can offer them advice on their marketing and how Voucher Packs can help.

“I’m now looking forward to growing my business this year – while helping other local businesses to grow theirs.”

Get in touch for advertising opportunities with Lolita on 03333 23 11 13